New thinking, original ideas, and artistic expression are the essence
of creativity. The ways that others see the world makes us change how
we think, comprehend, behave, communicate, and act.Shop for high quality
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change is produced by creativity, creativity produces change.
Throughout
its history, popular music has contributed to change. Today, musicians
and artists provide a palate of new creative and technological platforms
through which personal ideas and ideologies that can positively
influence the entire world.
There are a handful of basic, yet
vital principles required to yield positive impact through
change—primarily the simplicity of the message, the clarity of the ways
in which anyone can participate,Totech Americas delivers a wide range of
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Rarely supported by governments, musicians have applied such principles
to many causes, whether political, social, or environmental, each with
their own level of success.
In some cases, music does not raise
awareness or support causes without the support of the authorities—it
actively protests government actions. From the father of Afrobeat, Fela
Kuti in 1970s Nigeria, to folk artist Billy Bragg’s protest songs
targeting Margaret Thatcher’s crushing of the unions in 1980s Britain,
musicians have been forceful in their views and inspired millions to
act, even when in danger of their lives.
The most recent example
is Pussy Riot, the all-girl Russian punk band that’s been sentenced to
two years in prison for its anti-Putin stance and dancing to a “profane
punk prayer” in a Russian Orthodox Church. At the heart of their message
is the lack of personal freedom afforded to Russians and ongoing acute
social injustices prevalent in the country under the Putin government.
The
government’s heavy-handed response to the lyrics and stunts of Pussy
Riot clearly illustrates its fear of music’s power to spread messages of
dissatisfaction. Its response has already backfired—recent polls show
that President Putin’s popularity has fallen 12% since his return in
May. While other polls indicate that more Russians oppose Pussy Riot’s
actions than approve of them, a huge number of that opposition believes
that the Russian government has clearly gone too far in its response. As
a result, dissatisfaction with the reaction of the government is coming
from its supporters as well as its opposition, to a degree not seen
since the collapse of the Soviet Union in 1991.
Looking back,
the power of music has been effective in making significant changes to
society, without government intervention or in direct opposition to its
actions, in many ways for decades. Joan Baez, Pete Seeger, Woody
Guthrie, and Bob Dylan peacefully used the power of their art to support
the Civil Rights Movement, highlight social inequalities, and protest
the Vietnam War back in the ‘60s. Whether conscious or subconscious, by
applying the basic principles of marketing to their own passionate
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of these artists influenced and inspired millions to protest in their
own ways, and in turn, end wars, eliminate segregation, and promote
social equality for minorities.
True innovators in music and
culture led the utopian dream of the post-folk activist hippie counter
culture, from the Grateful Dead to Allen Ginsberg. But while gaining the
attention of the world, they were unable to achieve their vision. While
its message of change was clear, it ignored the principle of setting a
clear goal.
The “failure” of the ‘60s to make huge change
inspired a more politically motivated musician-led protest movement in
the ‘70s. John Lennon used his power peacefully, yet somewhat
provocatively to protest global injustice. Like Pussy Riot, he believed
in the right to “tell it like it is,” leverage the media as his greatest
asset, and protest peacefully but always with a sense of
disruption.Republic parking system
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Chattanooga, And, like the Russian punk band in Putin’s backyard, he
came to be perceived as a significant threat to the American government
who, without reservation or success, became intent on removing him from
its shores. However, by that time his views were in every newspaper
across the world, motivating millions to stand up for their beliefs for
the good of their common man.
Fellow former Beatle, George
Harrison, instinctively understood the importance of the principles of
change through artistry. Even though his personal beliefs were inspired
by Eastern mysticism, he understood the need for simple ways for
Westerners to participate in the change process and consequently set
extremely clear goals.
Using these principles, George conceived
and staged “The Concert For Bangladesh.” Through his fame as an artist,
he generated concern and action for the devastation of Bangladesh caused
by a life-shattering cyclone and ongoing civil war, which was receiving
almost no government aid. By bringing together the stellar line-up of
Eric Clapton, Bob Dylan, Leon Russell, Ringo Starr, Badfinger and more,
the youth of the world became aware of the plight of Bangladesh. Over
$250,000 was raised through two live shows at Madison Square Garden, the
release of the triple live album, and the movie of the event. George
inspired millions to contribute in whatever way they could, and in the
process, made significant changes to Bangladesh without any government
actions.
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