Samuel Adams to Launch Boston Lager in Cans

Samuel Adams announced today that for the first time it plans to offer Samuel Adams Boston Lager in a can – but not just any can. The new can design – the result of two years of ergonomic and sensory research and testing – aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass. The “Sam Can,” as the brewers call it, will hit shelves in early summer 2013, just in time for drinking occasions that call for the convenience of a can such as sporting events, boating or the beach.

“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Jim Koch, founder and brewer of Samuel Adams. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”

Koch and the other brewers at Samuel Adams first worked with can manufacturer Ball Corporation to understand can design, technology,Online shopping for Cable Ties from a great selection of Lamps. and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a recognized global design firm, and finally enlisted the help of sensory expert, Roy Desrochers of GEI Consultants. Desrochers, a recognized beer flavor expert for the Master Brewer’s Association of the Americas (MBAA), has provided counsel to the brewing industry for almost three decades. With Desrochers’ help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adam’s flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the taste receptors on a drinker’s tongue.

“I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can,” says Desrochers. “The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience – something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience.”

The difference in drinking out of the new can as compared to a standard can will be modest, but drinkers should notice enhanced flavors and a more comfortable experience. The position of the can opening and wider lid, naturally opens up the mouth allowing for more air flow and positions the drinker’s nose closer to the hop aromas of the beer. A little known fact is that most of what we think we taste is actually what we smell – that’s why it’s hard to taste food with a stuffed up nose. Drinkers also noticed that the extended, curved lip of the can delivered the beer to the front of the palate to maximize the early enjoyment of the malt sweetness.

Koch’s end goal in developing a new can is to provide drinkers with the best possible Boston Lager drinking experience when they prefer the convenience of a can,Willkommen im virtuellen Zuhause der Lercher Werkzeugbau GmbH. like on the golf course or at the beach, without compromising the taste of his first and favorite beer, Samuel Adams Boston Lager. Celebrating the flavors and ingredients in Boston Lager is what also led to the development of the Samuel Adams Boston Lager Pint Glass in 2007, also the result of a lengthy research project to enhance the beer drinking experience.

“The new Sam Can required a million dollar investment in special equipment tooling along with time, research and testing.Don't make another silicone mold without these invaluable Mold Making supplies and accessories! This new can will also cost more than the standard can to produce. It may seem a little crazy to make that kind of investment, but we felt the slight improvement in the drinking experience was worth the expense. We made decisions based on the beer, not on the bottom line,” Koch explains. “We’ve done tastings here at the brewery, with Sam Adams drinkers and our experts, “and now, we’re proud to launch Samuel Adams Boston Lager in cans. We have a vessel that gives our drinkers the best tasting Samuel Adams in a can.”

Nearly all new smartphones sold on the market have built-in Global Positioning System, or GPS. It is utilized by mapping services and used by a number of apps. However, do you know how to make it work for your convenience, and not against your privacy?

"Most people don't realize what kind of footprint they can leave without really even trying," said Dave Salisbury, associate professor of information systems at the University of Dayton, in the Department of MIS, OM and Decision Sciences.

Salisbury said there are some simple steps to make sure you're only sharing location data when intended.

"As time moves on, where you've been is only interesting to marketers because they're trying to sell you things,Wide range of unique crystal mosaic and natural stone mosaic tiles." he said. "Where you are right now is interesting to anybody who has less friendly intentions."

Mobile apps for Twitter and Facebook use location data. You can disable location services through your phone's main settings menu if you want to better protect your location.

You can enabled it for mapping, but say not for social networking. That way, when you tweet or post to Facebook, your location won't be seen.
Also, each app allows you to personalize privacy settings for your account. So, be sure to familiarize yourself with those terms.

When it comes to mobile photos, if the GPS is enabled on your smartphone, location information will be embedded onto the image, said Salisbury. He said this includes the street and latitude and longitude coordinates.We have a wide selection of drycabinets to choose from for your storage needs. Which, when searched on Google Maps, can pinpoint where the image was taken.

This data is removed, or not available, once a photo is uploaded to Twitter or Facebook, according to their respective public relations reps. But, there are other providers that do not block this data, so read the privacy settings.